Since 1991 and up until now, Tao Heung has built a network of more than 120 restaurants in Hong Kong and Southern China. Their restaurants are at prime locations hence enjoy high customer flows and draw patronage of primarily affluent middle-end diners. We have rebranded and redesigned their take-home ready-made dim sum package from ground up. By collaborating with renowned painter Hu Yong Kai, we have given the traditional packaging a modern twist.
PRODUCT STRATEGY / CREATIVE DIRECTION / DESIGN / DEVELOPMENT / DIGITAL CONTENT CREATION